Every solution begins with a problem, and the big problem is that golf is infuriatingly difficult. Even with all the advancements in club design and ball technology, the scores golfers are shooting simply have not gone down. So we examined every aspect of golf club design and one thing kept puzzling us: “Why does every other sport (think baseball, tennis, and hockey) and every tool in our toolboxes use a large handle, while golf clubs have much smaller ones?” It didn’t make any sense. It takes much more force to hold onto a small handle, and one thing all golf teachers can universally agree on is that squeezing a golf club handle is bad! You’ll never hear an instructor say, “You could improve your golf swing if I could only get you to grip your club tighter!”