We know fitness is not one size fits all. So we develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. iFIT develops tech that is cutting-edge, keeping it accessible so anyone who wants to reach their fitness goals has the right tools to do it. Our vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience.