Grafalloy enjoys one of the longest traditions in golf and was part of the early pioneering stage into the use of composite materials for golf shafts in the 1970s. For many years, Grafalloy set the standard for sweetly responsive feel in graphite shafts The feel characteristics of Grafalloy shafts, and in particular, the popular ProLite series. Today they continue their innovative work and fully embrace new technologies in the creation of their shaft designs. The ProLaunch series represents the first golf shafts developed, designed, and tested utilizing the latest in launch monitor technology. ProLaunch marries high-energy shaft design with today’s high performance heads and low-spin balls to help players achieve optimal launch conditions for maximum distance.