Adidas is a multinational corporation that manufactures and designs sports shoes, clothing and accessories. The company was founded by Adolf Dassler and is based in Herzogenaurach, Germany. adidas is the largest sportswear manufacturer in Europe and the second largest in the world. The company holds numerous kit deals with clubs worldwide and has sponsored national sports teams including, Argentina, Germany, Spain, Russia, Japan, Nigeria and Denmark. The signature three stripes pattern was originally created to provide foot stability but ended up becoming the brand’s logo. adidas has endorsed many players throughout the years and has been seen as the leading brand sought after by Olympic athletes. adidas has been involved in creating innovative and state-of-the-art equipment for many sports. Their latest efforts using progressive technology can be found within the BOOST technology incorporated into the micro-brands of the adidas Golf shoe line. In order to gain strong shelf presence, engage and excite customers, adidas understood that incorporating digital signage would have the ability to enhance the retail experience of shopping for golf apparel, while creating an opportunity to increase brand affinity and heighten sales.